Monday, May 19, 2008

Featured Seller: CCrafters

Who are you?
Richard & Rochell Selvey, Karess Krafters

Where are you located?
Holly Springs, NC

What do you create?
Handmade bath and body

Where do you create?
We create our products in our home. We handcraft soaps in our garage that we have converted to our work space. We utilize our kitchen to create lotions, body butters, sugar scrubs, bath bombs and our foot and facial care line.

Why did you choose your shop/company name?
We selected the name Karess Krafters because initially, Richard was the person who was in need of “karess”. He has very sensitive skin, which is why we began researching and formulating wholesome products that are good for the skin. “Krafters” refers to Rochell who is the one who does the research, formulating, and testing. The two together makes “Karess Krafters”. Since the start of our business, Karess Krafters now applies to both because we both need “karess” and we both are “krafters”

What is the most time consuming part of your craft/art?
The most time consuming parts of our craft is the researching and formulating. It takes weeks to research the benefits of each ingredient we use and how each ingredient will react together. In addition, the time that goes into pulling all the ingredients in correct percentages to make a quality product adds even more time to the finish items.

What is you most popular item that you create?
Our most popular items are our soaps. They are the most popular because of its high content of olive oil that creates a very mild bar that is good for those with sensitive skin to those with normal skin. In addition, the premium essential oils lend therapeutic properties along with the quality fragrance oils that perk up the senses.

What types of things do you do to turn first time buyers into repeat clients?
In order to turn first time buyers into repeat customers we first give exceptional customer service by offering fast shipping if online or very pleasant interaction when in person. Along with providing customers with quality products, we provide each customer with either samples or coupons for a percentage off of their next purchase. At the present time, we have heard comments such as “Karess Krafters gives you a lot for your money with the many samples that are included with your order”. This strategy not only makes customers feel appreciated, it also offers us a chance to cross sell items, which has happened on several occasions with the inclusion of samples.

--If you'd like to read more about Richard & Rochell's life and work, check out their blog. You can also shop online on their personal web-site and see more pictures of their work on Flickr.


  1. Great interview. Love the foot-shaped soap!

  2. I have bought several things from ccrafters and love it all.